Natural Customer Profile

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DALL·E 2024-01-14 19.57.25 - A whimsical yet realistic black and white pencil sketch of a focused developer sitting on a beach, deeply engrossed in coding on a laptop placed on a .png

Find The Best Audience For Your SaaS By Focusing On Your Origin Story

 
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Niching down is hard (and scary)

You’ve built a app that can be used in many different ways for many different things.
And different people use it for different things.
This is supposed to be a good thing, right? Bigger market and all that.
But there’s a nagging voice in the back of your mind, the voice of a hundred marketing coaches screaming at you:
  1. “You have to niche down!”
But...
How can you niche down when that’ll leave all your other potential customers?
And how can you do that when you already have customers across a few niches?
What will they think if you “niche down”?
A conundrum.
A catch-22.
A trap.

There is a safe and natural niche

A niche so obvious that you probably overlooked it.
A niche you would have no qualms to focus on - that you’d be delighted to focus on.
A niche you know as well as the back of your own hand.

You know more than you think

The “Natural Customer Profile” framework will quickly help you (re)discover who your best potential customers are.
Once you know that, your entire marketing strategy will finally click into place.
Once you complete this framework, you’ll realize you already know where to find your future users, how to approach them, and what kind of messaging you should use to get them onboard.