Find Your Niche


Find customers who’ll happily pay for your app in 20 minutes for 5 days.

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Your MVP is ready

Every feature is in place,
Every UI element - polished,
Every flow - refined.
It's ready (or at least ready enough).
Where do you find users?
Or better yet - paying customers?
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Marketing? You've heard it all before.

If you spent any time at all in the indie hacker / solopreneur world, you know what you should do.
🕵️‍♀️ Build an audience
💸 Sell before you build
🧿 Launch on ProductHunt
📓 Write articles
😳 Run paid ads
🤪 Invest in SEO
But... But...

But where do you actually find your first users?

You can't start a fire without tinder and kindling.
Even your product can eventually serve billions of people...
Even if it's the best thing since sliced bread...
You have to find the right first niche:
  1. People who have the problem you're solving
  1. People who understand and like your solution
  1. People who have the money to pay you
  1. People who are ready to go!
Once you have a few of those and know where to find more, all those other marketing techniques will fall into place.

Find Your Niche: The 5-Day Challenge

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OK, so you’re right, it does usually take more than 5 days to find the perfect niche.
It can take weeks or even months before sales starts flowing and MRR starts to grow for real.

This challenge will give you an powerful starting point.

You’ll quickly learn -

  1. How to analyze the features you’ve built and find the ones that will close sales.
  1. How to come up with potential niches that you’ve never considered.
  1. How to choose the right niches to focus your attention on.
  1. How to quickly and effectively explore each niche to find the right fit.

Every day you will -

  1. Watch a short video and/or read a brief text explanation (2-6 minutes)
  1. Complete a quick exercise with an included Notion template (10-20 minutes)
  1. Move one step closer to excited users and paying customers

The days

Day 1 - Features - you’ll look at your product from a fresh perspective and realize that both things you’ve built and things you’ve chosen to not build are features
Day 2 - Benefits - you’ll examine the features from the point of view of potential users and the benefits they may get from each
Day 3 - Niches - you’ll learn a technique to brainstorm potential niches where your product may succeed
Day 4 - Priorities - you’ll use a set of criteria to figure out which niche you should explore first
Day 5 - Reach out - you’ll learn how to find people in each niche, how reach out to them, and what questions you need to ask them to find product-market fit


The course costs $29.
Just one new customer and you’ll cover this investment right away.

My name is Eli Finer

I help solo founders and early stage startups find product-market fit and the right message that make their products sell like hotcakes.
I've been a software developer for 25 years, a life coach for 15, and a full time marketer for the last 3 years.
I failed over a dozen times trying to turn my “brilliant” ideas into successful businesses until I found a consistent method to find paying customers that I teach here at
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Here’s what my clients are saying

Roni Dover, CTO at Digma We were going to base our company on helping developers get rid of performance problems in their code. Turns out developers don't care about performance. It would not have been successful. Eli was able to pull some of the users and get answers that didn't align with our belief system and this was a really big contribution
Nir Shafrir, CEO at Digma Eli represents the combination of developer perspective and marketing perspective. This amazing combination of developer experience and being able to purify the way they think, the way they speak, what makes sense to them and what doesn't make Eli very unique.
Artyom Smironff, Entrepreneur I always wanted to build something on the side so that I could drop my job and be the master of my own time. I'm much more confident now. I was in a fog and now it's all clear. It's so clear that I don't understand how I didn't know it before because now it's so obvious to me.
Luke Frauhiger, Entrepreneur Without Eli I would have been just pumping time into the project, trying to get to the point where I had enough traction and I would have went for a long ways until I was just absolutely frustrated and burnt out.