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Why you might want to go with automated cold emails:
You open your CRM on Monday morning to find 15 new leads. Three of them have already booked calls for later this week. Your carefully crafted email sequence, sent to 1000 contacts last week, is starting to bear fruit. The law of large numbers is working in your favor, and you're feeling the rush of scalable outreach.
To get here, you'll need to:
- Learn the technical aspects of mass email sending (multiple domains, rate limits, etc.)
- Develop strong copywriting skills to write compelling messages for a broad audience
- Learn to use and integrate various tools (like Apollo or Hunter for lead generation)
- Understand and implement A/B testing for continuous improvement
Why you might not want to go with automated cold emails:
You're staring at your inbox, filled with angry replies and unsubscribe requests. Your domain reputation is tanking, and you're one step away from being blacklisted. The thought of being part of the problem - contributing to the flood of unwanted emails you yourself hate receiving - is keeping you up at night.
This might be you if:
- You have strong ethical concerns about unsolicited mass emails
- You prefer building genuine, one-on-one relationships
- You're not comfortable with the technical aspects of mass email campaigns
- You're working with a limited (or non existent) budget (tools and data can get expensive)
Who you need to be to make automated cold emails work for you:
You're the type of person who:
- Has strong analytical skills and enjoys data-driven decision making
- Can detach emotionally from individual responses (or lack thereof)
- Is comfortable with the ethical grey area of mass unsolicited emails
- Enjoys optimizing systems and processes
What you can expect:
- Timeline: You can start seeing results within weeks, but expect 2-3 months to optimize your approach.
- Audience: You can reach a broad audience, but personalization is severely limited.
- Benefits beyond leads: If this works and you have a large source of leads to pull from, you’ll have a consistent and fully automated pipeline of clients.
A word on improving relevance:
While automated emails have to be pretty broad, you can increase the chances they land well by narrowing your focus. Think about targeting specific industry verticals (e.g. healthcare SaaS) or geographic locations (e.g. companies in Seattle). If you can show experience in healthcare or live in Seattle, it can make your message feel a lot more personal and relevant.
Doing it this way will limit your reach and the size of your email list but will likely put you on the right side of the ethical question.
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