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Yeah, I’m still calling it Twitter. Sue me.
Why you might want to go with Twitter:
You wake up one morning, turn on your phone, and there are 9 notifications waiting in your inbox. 4 are from bots, 3 cold DMs offering you to get your leads for free, but 2 are obvious leads - business owners who saw your latest tweet and would love to chat. Your heart races a bit. This is why you've been putting in all those hours.
To get here, you'll need to:
- Build a following by consistently sharing valuable insights and personal stories
- Engage frequently and authentically with your followers
- Write tweets that resonate with your ideal clients
Why you might not want to go with Twitter:
It's 11 PM, you're still scrolling, trying to come up with the perfect tweet. You've spent hours today, just like yesterday, and the day before. Your follower count has barely budged. You're starting to wonder if anyone's even reading your tweets. The thought of opening the app tomorrow makes you want to throw your phone out the window.
This might be you if:
- You struggle with consistent content creation
- You find it hard to distill your thoughts into 280 characters
- The idea of "putting yourself out there" makes you uncomfortable
Who you need to be to make Twitter work for you:
You're the type of person who:
- Has frequent "shower thoughts" about your industry
- Can weather criticism and persist through periods of low engagement
- Finds energy in online interactions and relationship-building
What you can expect:
- Timeline: It typically takes about 500 hours of active engagement (that's 3-6 months of dedicated effort) before you start seeing consistent leads
- Audience: You'll likely connect more with entrepreneurs and startup founders than corporate decision-makers
- Benefits beyond leads: An expanded network, enhanced credibility, and unexpected opportunities
A word of caution:
Large parts of Twitter are an unmitigated cesspool of bad political takes, violent feuds, passing fads, and thinly veiled porn. Turning this into a productive and enjoyable use of your time requires diligent curation and a liberal use of the Block and Mute buttons and some patience until you form a bubble of normalcy on your timeline.
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